As a result of ongoing constructive co-operation from clients and our extensive internal
research program, the IFR service has grown both in quality and quantity.
Our Service has been designed to suit a range of specific areas of expertise in both the
Manufacturing and Retail trades. Marketing, Research and Sales departments now have an efficient
and user-friendly instrument for their daily reference and analysis needs.

• IFR© Software package:

IFR© Software package is a Windows™-based information system which enables
pre-designed analysis of a monthly database enabling, a quick and accurate tool to conduct action
oriented and problem recognition analyses.
The database and Software are installed directly on the user's PC to allow direct access to
the entire database and the individual interrogation of the panel data. This provides a useful and more
flexible alternative to broad, more general surveys presented on paper.
The IFR© Software Package is network compatible and can also be used in combination with other
Windows™ applications, i.e. worksheets can be easily exported to Excel©, Lotus© or PowerPoint©, etc... results
from within the software including Multiple Chart formats are also compatible with a wide range of
Windows™ based Graphics packages.



IFR data is dedicated to a very wide spectrum of managers : marketing, sales, production just to
mention a few, those very different users have different needs and IFR has developed for them
a new generation of ready to use reports.

• Off-the-shelf reports:

Global view report is designed for country general managers and sales managers.
Kam report is designed for trade marketing managers and key account managers.
European catman report is designed for european category managers.
Country catman report is designed for country category managers.



Those reports have been developed by our more experienced team of analysts and are currently being
successfully used to identify range policies, opportunities and threats.
They are designed to give fully ACTIONABLE information to the key decision makers within the organisation.

• OnLine IFRTrend:

When you need ad images with linked data, and you need it immediately, IFRTrend is your one-stop
source. IFRTrend is updated daily. IFRTrend covers ALL advertising retailers.
Need back data? WebTrend includes up to 2 years of history ON-LINE. IFRTrend integrates
hyperlinks to ad images on-line giving you the power and flexibility you need to manage and evaluate
advertising performance share of voice, etc. The ImageBank feature allows you to view all advertisements
up to the last 2 years.

• OnLine IFRInstant:

IFRInstant® is an online Web customizable application that allows customers to access
in real time the prices monitored by IFR. IFR Instant application is tightly linked to our IFR Extranet Datacenter.
Previously customers had to wait till end of the month to view their compiled and static IFR database.
Now with this new service customers are able to view prices the day the data is entered in our production department.
The prices are updated daily everywhere. With IFR Instant® you could follow daily all changes in prices in real time.
Automatic push Alert price email system is also now built-in.

• OnLine IFR Retail:

IFR is working on a new system specificly designed for Retailers....
Feel free to get information near your representative contacts.