Thu, 28 Jun 2012 08:00:00 GMT
Impressions, click-through rates or even branding metrics are no longer the sole indicators in evaluating a campaign’s success. GfK warns that relying on ad impressions alone could be giving an incomplete picture of online campaign performance.
Thu, 03 May 2012 12:00:00 GMT
Laser printers are continuing to prosper online, with their presence on US retail websites demonstrating a healthy year on year increase (March 2011/2012).
Tue, 24 Apr 2012 12:00:00 GMT
Articles include: China's achievers; Brazil - Every reason for optimism; Hot on the tracks of the coffee market; Healthcare - The connected patient; Global perspectives.
Tue, 21 Feb 2012 12:00:00 GMT
For the first time in 8 months Best Buy’s TV pricing for 40” and higher LCD and Plasma is competitive once again compared to all other retailers who advertised in print across the USA.
Tue, 24 Apr 2012 18:01:31 GMT
While Kodak has officially announced their departure from the camera business, this news presents camera manufacturers with new opportunities by utilizing IFR's Shelf Space Evolution to understand the market and its potential.
Established in 1974, IFR has operations in many countries from Argentina, Australia, Brazil, Canada, China, France, Germany, Hungary, India, Italy, Middle East, Russia, Spain, South Africa, South Korea, South East Asia and USA to name just a few with coverage of over 60 countries worlwide.
IFR is integrated into the Retail & Technology division of the GfK Group
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