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NEWS: Online Ad impressions must be backed by actual visibility, warns GfK

Thu, 28 Jun 2012 08:00:00 GMT
Impressions, click-through rates or even branding metrics are no longer the sole indicators in evaluating a campaign’s success. GfK warns that relying on ad impressions alone could be giving an incomplete picture of online campaign performance.

NEWS: Laser Printing Penetrates Online World

Thu, 03 May 2012 12:00:00 GMT
Laser printers are continuing to prosper online, with their presence on US retail websites demonstrating a healthy year on year increase (March 2011/2012).

NEWSLETTER: GfK Connect - Markets Today

Tue, 24 Apr 2012 12:00:00 GMT
Articles include: China's achievers; Brazil - Every reason for optimism; Hot on the tracks of the coffee market; Healthcare - The connected patient; Global perspectives.

ANALYSIS: Best Buy 40"+ TV Pricing Competitive Once Again in USA Print Advertising

Tue, 21 Feb 2012 12:00:00 GMT
For the first time in 8 months Best Buy’s TV pricing for 40” and higher LCD and Plasma is competitive once again compared to all other retailers who advertised in print across the USA.

ANALYSIS: Kodak's New Moment: Shelf Space Evolution Exposes New Opportunities for Camera Manufacturers

Tue, 24 Apr 2012 18:01:31 GMT
While Kodak has officially announced their departure from the camera business, this news presents camera manufacturers with new opportunities by utilizing IFR's Shelf Space Evolution to understand the market and its potential.