IFR Monitoring - IFR Outlet Selection
Every month each outlet (store) is surveyed in order to gather all available information on products and shelf prices of all displayed models of any particular product group. One of the distinctive features of IFR monitoring is its speed, as the information gathered during the first ten days of any month is available on the twentieth of the same month. In this process the data undergoes a rigorous quality-check system during both the monitoring of price information in the outlets and during the subsequent data input.
The IFR retail panel is based on an "dis-proportional" sample, i.e., not on quantity but on a specific selection that represents the display and shelf policy of each channel and outlet group. In each country specific criteria regarding product groups, distribution channels, outlet-type, as well as size, turnover, geographical location and market/outlet groupings are taken into consideration. IFR works with a number of agencies to gather strategic information on retailer positioning in order to provide a fuller and richer panel for the clients.
IFR's panels for Shelf, Print and Web are based on industry and client feedback. Should you have any questions on the IFR panels, etc., please click here to contact us.
Did you know?
IFR selects outlets based on product groups, size, turnover, and geographical location. Not every outlet we monitor is a big box style retailer.
Auditing Team
IFR has a dedicated, independant auditing team to ensure that reporting is accurate, unbiased, and is a true reflection of the market in the eyes of the consumor.