IFR Monitoring - Goals And Aims


Since 1974 IFR continually strives to be the preferred provider of causal intelligence and key-account analysis for retailers and manufacturers on over 220 categories in the technical consumer goods market.

Covering more than 60 countries, IFR provides real-time high-quality analysis to meet the demanding needs of its clients through the state-of-the-art IFRView platform.

IFRView delivers the 4 Marketing P’s: Product, Pricing, Placement and Promotions from all causal sources in ONE platform, resulting in ONE place for all your marketing needs down to the shop level to help you maximize your sell-in and sell-out.