IFR Products & Services - IFRTrend

IFRTrend is a graphical, yet simple database tool that provides access to IFR Shelf, Print Ads, and Web data all in an online portal. With IFRTrend, you can examine:

  • Brand Share per Week, Month, Channel or Outlet Group
  • Model Share per Week or Month.
  • Brand Presence
  • Pricing by Retailer.
  • Price Trends per Week or Month.

IFRTrend Image

With IFRTrend, you can also "filter" your online reporting by selected Brand and Models, Top 10 Brands, Top 10 Outlet Groups, Province/State, City, Features and more. You can create custom charts on the fly and share with your colleagues even if they are on the other side of the country with the "Favourites" functionality.

The integrated ImageBank in IFRTrend gives you immediate drill-down to the Print Ads so you can examine Co-Op performance, pricing, image placement, etc., with just one click. For more information on IFRTrend or to request a walk-through and/or training, please click here.

Did you know?

IFR has web based reporting available, Microsoft Windows based software along with custom reports that utilize Microsoft Excel, Microsoft Word, and Microsoft PowerPoint.

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